Case: the creation of the site of the business card of the famous leading festive events – Ivan Polina.
Based on the data provided, a website was created that is designed to describe in detail the leader and attract potential customers.

The main criteria for evaluating the project were:

• simple and convenient interface of the site, using a photo gallery;
  
• integration of video content;
  
• detailed description of all available services, indication of actual prices;
  
• realizing the possibility of on-line recording for services through the site and ordering a callback;
  
• output on the main page of real reviews from VKontakte.

Ivan Paulin bright representative of a new generation of leading: young, creative, energetic, while already having a solid experience in entertainment. Dynamic style of conducting in a combination to solemn and touching moments of a holiday under sauce of sparkling dialogue !!!

The main stages of work in the preparation of an advertising company:

• Analysis of demand for a customer’s service or product;
• Analysis of client site;
• Analysis and segmentation of the target audience;
• Analysis of competitors;
• Developing a unique competitive advantage as a way to increase the effectiveness of an advertising campaign;
• Compiling a semantic kernel based on key queries, aligning semantics with the “Customer”;
• Create a sales advertising;
• Minimize negative keywords, reduce non-targeted clicks;
• Setting up and launching advertising campaigns for targeted keyword phrases;
• Setting up web analytics systems: Yandex Metrics;
• Reducing the cost of a click;
• Budget Planning;
• Adjusting the strategy for an additional request.

 The site of the leading festive events of Ivan Polina: ipolin.spb.ru